15 Comments
User's avatar
Andy Boenau's avatar

Amen. Rory Sutherland and many other marketers have been some of my best urbanism mentors.

Expand full comment
Elizabeth's avatar

The Economist when selecting the most liveable cities excluded cities like Paris, London and NYC. Their metrics were many but they focused on measuring what lead to a better quality of life. The Globe and Mail does much the same.

Calgary...lots of green space, river, good transportation etc high in both...and is always in the Top ten.

Lets look to Calgary and how that city is managed.

Expand full comment
Iain Montgomery's avatar

I’m always a bit wary of the metric based city rankings, even if they’re still interesting. They all have a bias in the ranking with how house prices or affordability or crime rate gets counted against other more feeling based qualities.

Personally, I’m really not a fan of Calgary, very car centric, sprawling single family home suburbs, a pretty sad downtown … though lots of work going on to make it more than office monoculture.

Quality of life is quite a subjective thing, and that’s good. Having spent a lot of time working in Calgary, and enjoying it, I know I wouldn’t want to live there.

But you’re right, for places that have space to their advantage, there’s things to learn from Calgary, and Edmonton actually. Both are building in density well for the North American context.

Expand full comment
Lennie Araujo's avatar

Oh, mate; I can so agree! And as an urbanist with an architecture degree I can relate; we as a group would gain more if we were a bit less serious and technical to achieve our vision. Like politicians, we need to speak with the "people" -community representatives (not just the big stakeholders, mind you); stop taking ourselves so seriously and listen to their needs and concerns, so we can deliver a message and guide them to achieve a better quality of life. So yeah, thank you!

Expand full comment
Karen's avatar

As someone with an architecture degree who went into marketing, and now works for a non-profit to share these ideas... YES. I remember the days of explaining an architecture or planning project to my parents. The glazed look on their faces... I just felt silly afterward. That's when I, too, realized this communication problem needed to be addressed. Thanks for writing this.

Expand full comment
Dt's avatar

Renderings. People need to see the vision.

Expand full comment
bnjd's avatar

"Why not back home" is the million dollar question.

Expand full comment
Andy's avatar
Mar 31Edited

Nice article and some great points. The pop at Birmingham at the end seemed a bit odd, yes there's a lot to be done to undo the 20th century planning but there are plenty of examples of bold and innovative design and planning in the city with many more exciting plans in progress.

Expand full comment
Myrtle Lambert's avatar

Agreed - there’s some really interesting new and built planning projects in Birmingham which are having a huge difference.

Expand full comment
Iain Montgomery's avatar

Maybe there are, but the lack of the ability to communicate or tell the story is perhaps part of the point. Reputations are hard to shift right? So you’ve got to do something different to change the narrative, locally, nationally and internationally.

Expand full comment
Isabelle Stordiau's avatar

Urbanism doesn’t just have a design problem, it has a translation problem. As long as we explain cities in policy-speak and diagrams, we lose most residents. People want to feel what a new street or neighbourhood means in daily life. Many planners think in images, not essays, that’s where visual storytelling matters : one strong, immersive scene can replace a thousand words and finally get everyone looking at the same future.

Expand full comment
Geoffrey Abraham's avatar

Like minds. Just wrote a similar piece about the messaging behind mass transit (spoiler: it’s bad)

https://open.substack.com/pub/selfbrandstudio/p/move-me?r=das2f&utm_medium=ios

Expand full comment
The Birthmarked Traveler's avatar

A lecture on the need to stop lecturing.

Expand full comment
Iain Montgomery's avatar

Cheers mate.

Expand full comment
bnjd's avatar

Urbanism is not coherent theory. That's worth discussing, if not with the general public, but amongst ourselves.

Expand full comment